Instagram reel → shopping basket
From the reel to the meal.
You save a cooking video and never make it. Grumble turns it into a shopping basket: priced, scaled to how many you're feeding, ready to order.
Basket · serves 2
Chilli oil noodles
Reconstructed from the creator's reel, and credited to them.
- Thin wheat noodles $3.20 Allergen · gluten
- Garlic $1.40 EstimatedThe video never said how many cloves. This is Grumble's guess, not the creator's.
- Chilli flakes $2.60 Check thisCould be Sichuan or Korean flakes. They are not the same heat.
6 items · 2 staples set aside · tap to open the full basket
How it will work
Three steps, no app to install.
Nothing to download and no account to make. The whole thing happens in a DM and a link.
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1
Send the reel
Share any cooking video straight to Grumble's Instagram DMs. No app to install, no account to make.
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2
Grumble reads it
We watch the video, rebuild the recipe, and match every ingredient to a real product with the right pack size, flagging anything the video didn't actually spell out.
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3
Order it tonight
You get a link to a priced basket. Scale it to four instead of two, drop what's already in your cupboard, then check out in your supermarket's own app.
What Grumble won't do
The four things we'd rather lose a user over.
Guess quietly
If the video never said how much garlic, Grumble marks it as an estimate rather than inventing a number and hoping.
Hide an ingredient from you
Pantry staples are set aside to keep the list short, never deleted, and anything that's a common allergen is never tucked away at all.
Keep your video
The video is read once and discarded. What's kept is the recipe, not the footage. What that means in detail.
Take credit for someone else's cooking
Every basket credits the creator who made the reel and links back to it. If you're a creator, read this.
Want to know when it opens?
Grumble is being built by students. No launch date yet, but we'll tell you the day the DMs are open.
Or follow along at @go_grumble.